How to attract more customers to your restaurant in 5 easy ways

It is a known fact that every business relies on customers and sales to succeed. That is why it is important for business owners or even marketers to master marketing techniques that could bring them many customers. As a restaurant owner, you probably want to master how to attract customers to your restaurant, as the success of your business largely depends on them.

There are a thousand and one marketing strategies out there, but many of these could be time-consuming or expensive. Some of them are also not very practicable in some regions. That is why in this article I have identified some surefire actionable marketing strategies to attract more customers to your restaurant business.

You don’t need to break the bank implementing these strategies. You will also save yourself more time implementing these strategies. These are the various ways to attract customers to your restaurant:

1. An online food ordering platform does the magic

Many potential customers are looking for a seamless way to order and get their food delivered right away. You want to capitalize on this and attract as many potential customers as you can. 

Do not be concerned about creating a new ordering solution from scratch, as that could be time-consuming and capital-intensive. You could rather leverage existing platforms developed by thoughtful programmers. An effective and great option to consider is Esca Menu. It helps you sell and deliver food to your customers seamlessly and efficiently.

The platform allows you to list your available menus and get customers to place an order, among various other functions, so that you can concentrate on your business while it manages the ordering and delivery.

2. Let your sales go beyond the roof by capitalizing on the peak of the time

Every business has its peak time when it gets an avalanche of sales. So, let’s bring this down to your business. Which days and times do you make the most sales? The answers to this question can be capitalized on to drive more sales and boost the customer base. You and your team may discover that you are busier on particular days of the week. The question now is, how do you leverage this to boost your bottom line?

The answer is quite simple. Get your staff informed about your best days and let them be very organized and ready for huge sales. Ensure your best menus are intact and readily available. You can also spice things up by offering discounts or other appropriate freebies on these days.

What about the worst days? Should you prepare for the worst? Absolutely no! You can provide discounts or other freebies to convert those dull days into some of your busiest times. The impact of this strategy is that it delights your customers and makes them look forward to each business day for patronage thereby increasing revenue.

3. People can do anything for Wifi

Who doesn’t like free internet? A smart and effective way to attract and delight more customers to your restaurant is by providing them with strong Wifi especially if your business is situated in developing countries where the high cost of subscription data is alarming. Imagine when people land in your restaurant and get free access to make use of the WIfi. Apparently, this is going to be a game changer!

The average person spends hours on social media on a daily basis. Hence, this will be a good incentive to get them glued to your restaurant. However, you should also monitor the use of the internet to ensure that sales are coming in so that you don’t need up giving free wifi without getting sales in return.

If you are stuck on how to go about this, you can partner with internet providers in your city or anywhere available and subscribe to their wifi services. They can also advise on best practices as regards usage and returns on investment.

4. Use Influencers to get the word out

The benefits of influencer marketing cannot be over-emphasized, especially in a restaurant business. Therefore, you can embrace it considering how it has continued to sweep the globe. It will help you to attract more customers and increase the Know, Like, and Trust (KLT) factor of your business. You can reach out to social media influencers who post about food or restaurants, including food bloggers, tourists, and a variety of other influential figures.

A rule of thumb is to ensure the influencer has a huge target audience who engages with his or her content massively. You don’t want to waste your resources on an influencer who may actually bring you quality leads or potential customers. But, it goes without mentioning that influencer marketing is effective for restaurant marketing.

5. Digital marketing can revolutionize your business

As the world has gone digital, more and more people are researching potential restaurants online. That is why online ordering food apps as I earlier talked about are gaining momentum. This indicates that digital marketing strategies are necessary for your restaurants.

The competition is tough, so you'll need to sell your restaurant effectively if you want to stay in the game. With the help of digital marketing, your restaurant can stand out from the crowd and draw in more customers.

Some effective online marketing strategies that work for restaurants are social media marketing, SEO, email marketing, paid to advertise, and search engine marketing, among others. You want to establish your presence online so as to create awareness about the existence of your business. Content marketing, which is also an aspect of digital marketing, will help you position your brand in the marketplace as authentic and likable so as to attract more customers. 

Meanwhile, do not forget to build a cordial relationship with your customers. Be nice and kind to them, and treat them as kings and queens. When your clients are confident that they will enjoy themselves in your restaurant, they will feel at home and constantly look forward to patronizing you.

Here are just a few of the various ways to attract more customers to your restaurant business. There are still some other highly effective ways to start getting tons of sales in your restaurant business without breaking the bank. We talked about them here.

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Miracle

Miracle is an SEO Specialist at Esca. He's a Digital Marketing Professional.