Choosing the best online ordering system for your restaurant is vital for the growth of your business. From top-notch service, ease of use, and cost-effectiveness, the best online ordering platform can help you to increase sales and boost customer loyalty. In this post, I’ll share the best online ordering system you can leverage for more conversions.

Many restaurant owners are beginning to realize that digital technologies are now the order of the day as far as customer acquisition is concerned. As a result, the demand for digital technologies especially an online ordering system is on the rise.

A restaurant needs to have an efficient online ordering system because it is the most convenient way for customers to order food from the comfort of their homes or office and they don't need to wait in line.

That said, what is the best ordering system for your restaurant and how can you utilize it? Let’s dive into the world of online ordering systems for restaurants.

What is an online ordering System?

What are the benefits of using an online ordering system?

What are the criteria for choosing an online ordering system?

What is the best online ordering system for restaurants?

What is an online ordering system?

An online ordering system for restaurants is a digital technology that allows customers to place orders for food and drinks from their seats, or through a touch screen. The system can automate the process of ordering and tracking the progress of orders so that waiters and chefs can keep track of customers' preferences and ensure that their orders are delivered quickly.

With an online ordering system, customers can choose the items they want, add them to a cart, and then submit the order. Once the order is submitted, the online ordering system will notify the restaurants that the order is ready to be delivered. 

Benefits of using an online ordering system

Online ordering systems have revolutionized the way restaurant businesses take orders from customers and boost patronage. A well-run online ordering system can be a great asset to any restaurant. Here are some of the benefits:

1. Increased Efficiency

An online ordering system can save your restaurant time and money. Instead of taking orders and processing them manually, an online ordering system can handle all of the ordering and processing for you. This can save your staff time and help your restaurant run more smoothly.

2. Increased Revenue

An online ordering system can help your restaurant increase revenue. By streamlining the ordering process, your restaurant can more easily accommodate customer demand. This can lead to increased sales and profits.

3. Increased Customer Satisfaction 

A well-run online ordering system can help your restaurant improve customer satisfaction. By making it easier for customers to order food and drinks, your restaurant can ensure that everyone gets what they want.

Should you use an in-house ordering system or a third-party system?

When deciding to incorporate an online ordering system in your restaurant, a crucial topic of concern is whether to build an in-house system or use existing third-party systems.

Building and maintaining an in-house system is costly, and it is best suited for large enterprises. Third-party solutions, on the other hand, eliminate the effort and cost of developing an in-house system. They are simple to implement and cost-effective.

Notably, even large firms with in-house ordering systems still employ third-party solutions to prevent missing out on sales that come from the channel. Given how beneficial third-party systems may be, you must implement them in your restaurant.

Criteria for choosing a third-party online ordering system

When choosing an online ordering system, there are a few key factors to consider. These include the ease of use of the system, convenience of ordering, cost, security,  speed, and customer service.

Ease of Use

One of the key factors to consider when choosing an online ordering system is how easy it is to use. Ideally, the system should be easy to navigate and use, with easy-to-understand menus and instructions. It should also be easy to add items to your shopping cart and submit an order.

Convenience of Ordering

Another core factor to consider is the range of products available. Ideally, the system should be convenient for customers. You can poll to find out the customer’s experience with the system before choosing it. You don’t want a system that could frustrate your customers and discourage them from patronizing your brand again.

Cost

Your aim for using an online ordering system is to increase sales revenue. Therefore, an online ordering system that will drain your funds is not ideal. The right platform should be cost-effective. For instance, charges should be based on the amount sales of made. In that case, you only pay when you make sales thereby avoiding unfruitful expenses.

Security

With the widespread cybercrime, it is needful to adopt an online ordering system that has uncompromising security, so that people’s personal information is safe. 

Speed

Finally, another key factor to consider is speed. It is also important that the system is fast so that orders are processed quickly. Customers do not have all the time in the world to spend on an app just to place an order.  

Customer Service

The solution provider must be available to answer and assist when you encounter challenges using their ordering system. Find out if the company you want to partner with has great customer service or they are nonchalant towards their retailers.

Best online ordering system for restaurants in Nigeria

I bet this is the section you have been waiting for. In reality, this is where the rubber meets the road because the choice you make can impact your business.

After careful observation, we found out the best online ordering system for restaurants is Escamenu. Why are we bold to make such a huge claim? Well, Escamenu meets all the requirements listed above and more. 

It also helps you to generate passive income by offering you cashback on every third sale you make on the platform

Also, Esca offers you seamless Point of Sales (POS) systems that generate cashback for you and your customers upon successful transactions. In a nutshell, Esca helps you to earn passive income in foreign currencies without you necessarily doing any work for it. 

It also helps you to build customer loyalty as it rewards your customers with cashback whenever they purchase your items. Check out our business page here for more information on how to join Escamenu for free.

Miracle

Miracle is an SEO Specialist at Esca. He's a Digital Marketing Professional.